Make way for millennials. They are diverse, educated and wired. And their choices are setting the future direction of the world.
To inspire this generation, Cobian Marketing Group founded LIT College Tour in 2013. The multicultural event program focuses on three core elements: Leadership, Innovation and Transformation (LIT). Its goal is to celebrate millennial diversity and help students bridge the gap between college and the real world.
On Jan. 31, LIT College Tour returned to Los Angeles for an action-packed day of professional development at the JW Marriott Los Angeles L.A. Live. College students from all over Southern California attended panels, workshops and keynotes featuring industry-leading experts in media, entertainment, STEAM, entrepreneurship and related fields. Together, everyone made connections and exchanged ideas and strategies to fuel change.
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